At the end of the day brands are about performance and results. If your Sony DVD player doesn’t perform you most likely won’t patronize them again. Customers patronize brands because they perceive that, the brand can satisfy their needs and wants, better than competing products.
As a personal brand you must note that you have Internal as well as External customers. Your internal customers are your boss, supervisor or people that depend on your report and work to effectively do theirs. While your external customers are those that exchange money for the value you provide.
To deliver world-class competence within the context of your position and organization you must know your key result area. Your key result area asks you a question; WHAT ARE YOU PAID TO DO IN YOUR ORGANIZATION? Understanding the depth of that question and doing it will make you OUTSTANDING. Being effective in administration when you’re employed to market products and services means you will soon be relieved of your job because you are not performing in your area of employment.
For example if sales or selling is your key result area then personal branding demands that you develop this skill intensely; which will require that you read about the subject matter, ask questions, study predecessors, burn the midnight oil and in the morning act on the information you have received to grow the competent brand called you.
LIST 3 SKILLS THAT CAN MAKE YOU SUCCESSFUL IN YOUR POSITION
1. _________________________________
2. _________________________________
3. _________________________________
NAME 2 HIGH FLYING PEOPLE IN YOUR GROUP, UNIT OR TEAM
1. ________________________________
2. ________________________________
WHAT 2 SKILLS DO YOU THINK MADE THEM SUCCESSFUL?
1. ________________________________
2. ______________________________
Now, if you answer the above questions correctly you’ll have an idea of what will enable you produce more results. Identifying your key result area is the first step, because it gives you an idea of the skill-set you’ll need to develop or acquire for you to be effective on your job. One thing about successful brands is that, they are very good at what they do. Building your brand will require that you invest time into developing the skill-set needed for success on your job. Developing these skills will require;
TIME: The difference between an average person and a professional who knows how to do something well is that professional spends time developing their craft. Robin sharma said, "DAILY RIPPLES OF SUPERIOR PERFORMANCE ADD UP OVER TIME TO TIDAL WAVES OF OUTRAGEOUS SUCCESS." Investing into competence development is what will make you standout. If you want to be competent at something and you don’t create time to develop yourself, it becomes apparent fact that you’re not really committed to that thing, you’re only interested. Committed people find a way; interested people find a way out.
INVESTMENT: The average person does just enough to get by; a committed person goes the extra mile. You’ve got to invest time, money and any resource available to you, to get to where you want to be. For every world player you see, what you don’t see is tons of sacrificial investment. Where you spend your money tells a lot about where your heart is.
DISCIPLINE: Discipline is also required to develop competence; a wise man once said discipline weighs ounces while regret weighs tones. Discipline is the hallmark of greatness; discipline sometimes could mean switching off your television or avoiding idle gist that doesn’t add value to you so you can focus on developing the brand called YOU.
If you spend 1 hour a day reading and developing your competence in lets say marketing and sales, in one week you would have done 7 hours of personal development besides that which your organization does for you. In one month you would have put in 28 hours into your personal development and that will put miles ahead of other marketers in your department and industry.
But this will require commitment on your part. John Assaraf speaking along these lines, said: “if you are interested you will do what is convenient, if you are committed you will do whatever it takes.”
As a personal brand you must note that you have Internal as well as External customers. Your internal customers are your boss, supervisor or people that depend on your report and work to effectively do theirs. While your external customers are those that exchange money for the value you provide.
To deliver world-class competence within the context of your position and organization you must know your key result area. Your key result area asks you a question; WHAT ARE YOU PAID TO DO IN YOUR ORGANIZATION? Understanding the depth of that question and doing it will make you OUTSTANDING. Being effective in administration when you’re employed to market products and services means you will soon be relieved of your job because you are not performing in your area of employment.
For example if sales or selling is your key result area then personal branding demands that you develop this skill intensely; which will require that you read about the subject matter, ask questions, study predecessors, burn the midnight oil and in the morning act on the information you have received to grow the competent brand called you.
LIST 3 SKILLS THAT CAN MAKE YOU SUCCESSFUL IN YOUR POSITION
1. _________________________________
2. _________________________________
3. _________________________________
NAME 2 HIGH FLYING PEOPLE IN YOUR GROUP, UNIT OR TEAM
1. ________________________________
2. ________________________________
WHAT 2 SKILLS DO YOU THINK MADE THEM SUCCESSFUL?
1. ________________________________
2. ______________________________
Now, if you answer the above questions correctly you’ll have an idea of what will enable you produce more results. Identifying your key result area is the first step, because it gives you an idea of the skill-set you’ll need to develop or acquire for you to be effective on your job. One thing about successful brands is that, they are very good at what they do. Building your brand will require that you invest time into developing the skill-set needed for success on your job. Developing these skills will require;
TIME: The difference between an average person and a professional who knows how to do something well is that professional spends time developing their craft. Robin sharma said, "DAILY RIPPLES OF SUPERIOR PERFORMANCE ADD UP OVER TIME TO TIDAL WAVES OF OUTRAGEOUS SUCCESS." Investing into competence development is what will make you standout. If you want to be competent at something and you don’t create time to develop yourself, it becomes apparent fact that you’re not really committed to that thing, you’re only interested. Committed people find a way; interested people find a way out.
INVESTMENT: The average person does just enough to get by; a committed person goes the extra mile. You’ve got to invest time, money and any resource available to you, to get to where you want to be. For every world player you see, what you don’t see is tons of sacrificial investment. Where you spend your money tells a lot about where your heart is.
DISCIPLINE: Discipline is also required to develop competence; a wise man once said discipline weighs ounces while regret weighs tones. Discipline is the hallmark of greatness; discipline sometimes could mean switching off your television or avoiding idle gist that doesn’t add value to you so you can focus on developing the brand called YOU.
If you spend 1 hour a day reading and developing your competence in lets say marketing and sales, in one week you would have done 7 hours of personal development besides that which your organization does for you. In one month you would have put in 28 hours into your personal development and that will put miles ahead of other marketers in your department and industry.
But this will require commitment on your part. John Assaraf speaking along these lines, said: “if you are interested you will do what is convenient, if you are committed you will do whatever it takes.”
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